Episode 050: Marketing and Managing Clients with Ilise Benun

from The Bureau Briefing
by Carl Smith

Published 12 October 2017 (1 week ago) • Duration: 24 minutes

Why is it we don't do for ourselves what we do for our clients? We know the key to success in new business is sharing the great work we do. But when we get busy we forget to tell everyone we're here. It's crucial to remember that marketing ourselves isn't a one-time effort, it's an ongoing process o...

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Why is it we don't do for ourselves what we do for our clients? We know the key to success in new business is sharing the great work we do. But when we get busy we forget to tell everyone we're here. It's crucial to remember that marketing ourselves isn't a one-time effort, it's an ongoing process of outreach across multiple channels. Frustratingly, we often quit using our most successful techniques because we don't like them. Even though they worked amazingly well. Today, Ilise Benun joins us on the Bureau Briefing to talk about marketing and managing clients. We also talk about the importance of self-respect in building the companies we want. Because ultimately, marketing is about relationships with ideal clients.


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