#1545 Solving the problem of lifecycle engagement

from Mixergy - Startup Stories with 1000+ entrepreneurs and businesses
by Andrew Warner

Published 12 January 2018 (1 week ago)

It’s not that hard to get downloads for your app. What is hard is to get people to remember to keep coming back and using your it. The retention is so hard. Today’s guest is an entrepreneur who understood that pain long before other app makers and digital brands understood it. He created a company...

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It’s not that hard to get downloads for your app. What is hard is to get people to remember to keep coming back and using your it. The retention is so hard. Today’s guest is an entrepreneur who understood that pain long before other app makers and digital brands understood it. He created a company to help solve that problem. Bill Magnuson is the founder of Braze, a lifecycle engagement platform empowers brands to humanize connections with customers, resulting in better experiences and retention. I invited him here to find out how he understood the problem and built a company to solve it.

Bill Magnuson is the founder of Braze, a lifecycle engagement platform empowers brands to humanize connections with customers, resulting in better experiences and retention.

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